Rainey Street, Austin · Neighborhood bar
The Rainey House
A space-age website concept built around the bar's disco-ball UFO logo.
See the concept studyConcept study · Downtown Austin
Twins concept.
A redesign concept positioning a downtown club and rooftop as a flagship Austin nightclub.
This is a concept study. Twins is not a TopShelf Studios client, and this work was not commissioned or endorsed by the venue. Their name and logo belong to their owners and appear here only to show the design exploration.
Why we studied it
Twins runs on a template website platform. We audited the current site and sketched what a custom, nightclub-first site could do for a downtown club and rooftop.
How we built the concept
Every concept study follows the same process we use for clients. We study the venue's logo, look and neighborhood. We map what guests search for when they're looking for a place like it. Then we design a mobile-first homepage around the brand, with real, crawlable text and pages planned for those searches.
It's the same way we start with every new venue: we design your homepage before we ever meet, so you can judge the work on your own phone.
What the concept includes
- An audit of the current template site
- A bold redesign built around the club's geometric logo
- Event pages with lineups and table packages
- VIP and bottle service inquiry flow
Brand colors
The palette we worked from.
Tap a color to copy its hex code.
Gallery
Concept boards.
More concept studies
Ideas on the shelf.
Downtown Austin · Nightclub and rooftop
Twins
A redesign concept positioning a downtown club and rooftop as a flagship Austin nightclub.
See the concept study
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Rainey Street, Austin · Patio lounge
Lucille Patio Lounge
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See the concept studyBook a walkthrough
Want a concept study of your venue?
I'll design your homepage before we meet, so you can see it on your own phone.