Rainey Street, Austin · Neighborhood bar
The Rainey House
A space-age website concept built around the bar's disco-ball UFO logo.
See the concept studyConcept study · Austin
Lulu's concept.
A minimal, elegant website concept built around a handwritten script logo.
This is a concept study. Lulu's is not a TopShelf Studios client, and this work was not commissioned or endorsed by the venue. Their name and logo belong to their owners and appear here only to show the design exploration.
Why we studied it
Lulu's has a simple, handwritten logo with a lot of personality. This concept explores a clean, minimal site that lets that mark carry the brand.
How we built the concept
Every concept study follows the same process we use for clients. We study the venue's logo, look and neighborhood. We map what guests search for when they're looking for a place like it. Then we design a mobile-first homepage around the brand, with real, crawlable text and pages planned for those searches.
It's the same way we start with every new venue: we design your homepage before we ever meet, so you can judge the work on your own phone.
What the concept includes
- A minimal layout built around the script logo
- Menu and events pages
- Mobile-first design for guests on the way out
- Local search pages
Brand colors
The palette we worked from.
Tap a color to copy its hex code.
Gallery
Concept boards.
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Want a concept study of your venue?
I'll design your homepage before we meet, so you can see it on your own phone.