Rainey Street, Austin · Neighborhood bar
The Rainey House
A space-age website concept built around the bar's disco-ball UFO logo.
See the concept studyConcept study · Sixth Street, Austin
Casino El Camino concept.
A retro, sign-inspired website concept for a longtime Sixth Street bar.
This is a concept study. Casino El Camino is not a TopShelf Studios client, and this work was not commissioned or endorsed by the venue. Their name and logo belong to their owners and appear here only to show the design exploration.
Why we studied it
Casino El Camino has one of the most recognizable looks on Sixth Street. We wanted to see how far a website could push that retro sign-shop energy.
How we built the concept
Every concept study follows the same process we use for clients. We study the venue's logo, look and neighborhood. We map what guests search for when they're looking for a place like it. Then we design a mobile-first homepage around the brand, with real, crawlable text and pages planned for those searches.
It's the same way we start with every new venue: we design your homepage before we ever meet, so you can judge the work on your own phone.
What the concept includes
- A retro design inspired by the bar's devil-and-dice artwork
- Menu-forward homepage
- Hours, location and directions guests can find in two taps
- Sixth Street search pages
Brand colors
The palette we worked from.
Tap a color to copy its hex code.
Gallery
Concept boards.
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Want a concept study of your venue?
I'll design your homepage before we meet, so you can see it on your own phone.