Rainey Street, Austin · Neighborhood bar
The Rainey House
A space-age website concept built around the bar's disco-ball UFO logo.
See the concept studyConcept study · Austin
The Little Darlin' concept.
A vintage, hand-lettered website concept for a food and drink spot.
This is a concept study. The Little Darlin' is not a TopShelf Studios client, and this work was not commissioned or endorsed by the venue. Their name and logo belong to their owners and appear here only to show the design exploration.
Why we studied it
The Little Darlin' has a hand-lettered, vintage look. This concept carries that style through a full website, from menus to events.
How we built the concept
Every concept study follows the same process we use for clients. We study the venue's logo, look and neighborhood. We map what guests search for when they're looking for a place like it. Then we design a mobile-first homepage around the brand, with real, crawlable text and pages planned for those searches.
It's the same way we start with every new venue: we design your homepage before we ever meet, so you can judge the work on your own phone.
What the concept includes
- A vintage design that matches the hand-lettered logo
- Food and drink menu pages
- Events calendar
- Local search pages
Brand colors
The palette we worked from.
Tap a color to copy its hex code.
Gallery
Concept boards.
More concept studies
Ideas on the shelf.
Downtown Austin · Nightclub and rooftop
Twins
A redesign concept positioning a downtown club and rooftop as a flagship Austin nightclub.
See the concept study
Sixth Street, Austin · Bar
Casino El Camino
A retro, sign-inspired website concept for a longtime Sixth Street bar.
See the concept study
Austin · Bar
Lulu's
A minimal, elegant website concept built around a handwritten script logo.
See the concept studyAustin · Food and drink
The Little Darlin'
A vintage, hand-lettered website concept for a food and drink spot.
See the concept study
Sixth Street, Austin · Shot bar
Cheers Shot Bar
A loud, fun website concept for a Sixth Street shot bar built for big groups.
See the concept study
Rainey Street, Austin · Patio lounge
Lucille Patio Lounge
A full working website concept for Rainey Street's flower-wall patio lounge, built at lucilleonrainey.com.
See the concept studyBook a walkthrough
Want a concept study of your venue?
I'll design your homepage before we meet, so you can see it on your own phone.