Cesar Chavez, Austin · After-hours hookah lounge
Elsewhere Hookah Lounge
A purple-and-gold website, QR guest capture and a review funnel for an after-hours lounge.
Read the case studyCase study · Sixth Street, Austin
Blindside Lounge
Three businesses under one roof on Sixth Street, each with zero web presence. We built all three websites from the ground up, plus TV slides that lifted bar revenue.
3Websites built from scratch
5Bar TVs running custom slides
+636%Google clicks, last 28 days
The venue
Blindside is one of the most unusual buildings on Sixth Street. The bar and lounge fill the ground floor, and upstairs is a tattoo studio and a legal cannabis dispensary. When we started, the lounge and the dispensary had no web presence at all, so guests searching Sixth Street couldn't find them.
The tech they never see
Each site is hand-built and crawlable, with search pages, structured data and Google indexing set up from day one. We host and maintain all of them, so the owner never has to think about updates, security or broken pages.
Where it stands
The TV slides gave the bar a sales tool on every screen, and revenue went up after they launched. The three sites now cross-promote each other, so a guest downstairs can find the tattoo studio and the dispensary upstairs, and the reverse.
What we built
- blindsidelounge.com, designed from the ground up for an upscale Sixth Street lounge
- QR menu table tents on the bar and tables, linked to a mobile drink menu covering cocktails, shots, cervezas and VIP bottle service
- blindsidetattoos.com, with artist rosters, gallery, aftercare and booking
- The Blindside Buds website for the upstairs dispensary (blindsidebuds.netlify.app), with a 21+ age gate
- Bar TV slides across the lounge's five screens, selling cocktails, shot menus, hookah packages and bottle service
- AI-generated video content for the screens, updated remotely
- Search landing pages so all three businesses show up for Sixth Street searches
Real data from Google Search Console
The results.
Before we built it, Blindside Lounge had no website for Google to show. Within weeks of launch, people were finding it by name, by city and even by street address.
103+636%Google clicks, last 28 days
1.32K+300%Search impressions, last 28 days
7.1%Click-through rate, last 3 months
8.9Average Google position, last 3 months
What people searched to find them
| Google search | Clicks | Change |
|---|---|---|
| blindside lounge | 49 | +600% |
| blindside lounge austin | 10 | +900% |
| blindside lounge austin tx | 2 | New |
| 211 e 6th st austin tx 78701 | 1 | New |
| blind side lounge | 1 | New |
Last 28 days compared with the previous 28 days. "New" means the search sent zero clicks before.
Real photos from inside the venue
In the room, not just online.
TV slides on the screens, QR menus on the tables. This is the work guests actually see on a Friday night at Blindside Lounge.
Live on the screens at Blindside Lounge
Brand colors
The palette.
The colors that define Blindside Lounge, carried through the website, flyers, menus and screens.
Tap a color to copy its hex code.
More work
Also on the shelf.
Sixth Street, Austin · Lounge, tattoo studio and dispensary
Blindside Lounge
Three businesses under one roof on Sixth Street, each with zero web presence. We built all three websites from the ground up, plus TV slides that lifted bar revenue.
Read the case study
Red River, Austin · Persian hookah lounge and bar
Sip Haus
A one-of-a-kind website, QR table ordering tied into the POS, and architectural concepts for a Persian lounge on Red River.
Read the case studyBook a walkthrough
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